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    May 13

    Whatever you think - Think the Opposite

    Recently read a book,Thought I'd share with you:
     
     Paul Arden  --  Former executive creative director at Saatchi & Saatchi and a legend of British advertising.

     
    The Right Exposure:
     
    There is a story of a professor who was bathing in the River Cherwell in Oxford, at a place, in which it was the custom to swim naked.
    As the professor got out of the pool a punt of undergraduettes glided by, whereupon he grabbed his towel and wrapped it round his head.
     
     

      Trapped
    :
     
    It's not because you are making the wrong decisions.
    It's because you are making the right ones.
    We try to make sensible decisions based on the facts in front of us.
    The problem with making sensible desicions is that so is everyone else.
     

      I wish
    :
     
    I wish means: wouldn't it be nice if...
    If you always make the right decision, the safe decision, the one most people make, you will be the same as everyone else.
    Always wishing life was different.
    Kitty Wish

      I want
    :
     
    I want means: if I want it enough I will get it.
    Getting what you want means making the decisions you need to make to get what you want.
    Not the decisions those around you think you should make.
    I Want to Fly
      It's better to regret what you have done than what you haven't
    :
     
    Even when we want to be timid and play it safe, we should pause for a moment to imagine what we might be missing.
     
    When you look back there will be things you will regret.
    Whatever decision you make is the only one you could make. Otherwise you would make a different one. Everything we do we choose.
    So, what is there to regret?
    You are the person you chose to be.
     
    Don't be Negative about rejection:
     
     When the Creative Director gave a young man a grilling for producing an underwhelming piece of work. Later in the day, somebody told the direcotr he was in his office crying. So the director went along to console him. He said:" Don't worry, I was useless at your age too."
      

      Take charge
    :
     
    Be your own worst critic.
    When things go wrong it's tempting to shift the blame. Don't
    Accept reaponsibility. People will appreciate it, and you will find out what you are capable of.
     

      Turn Up:
     
    If you want to be in a job where they won't accept you, just turn up.
    If you don't have the degrees or fees to go to university, just turn up.
    Go to all lectures, run errands, make yourself useful, Let people get to know you.
    Eventually they will accept you, because you are a part of their community.
    They will not only respect your preseverance but will like you for it.
    It may take time, a year say, but you will be in, not out.
     
     

      Simply change your life:
     
    The world is what you think of it. So think of it differently and your life will change! 
     
     
    Whatever you think - Think the Opposite